Industry-Specific
Naming advice by industry
Naming Tech Startups
What works in tech: made-up words, .io domains, and VC expectations.
Naming Restaurants and Cafes
What works for food businesses: locality, personality, and memorability.
Naming Ecommerce Stores
SEO vs brand: balancing keywords with memorable brand names.
Naming Consulting Firms
Professional vs creative: what signals expertise in consulting.
Naming Law Firms
Tradition vs modernity in legal naming conventions.
Naming Creative Agencies
When creative names work and when they backfire.
Naming SaaS Products
Software naming: descriptive vs abstract and freemium considerations.
Naming Healthcare Businesses
Medical naming regulations and trust signals for health services.
Naming Fintech Startups
Balancing innovation with trust in financial services naming.
Naming Physical Retail Stores
Brick-and-mortar naming: signage, foot traffic, and local appeal.
Naming Professional Services
Accountants, architects, engineers: when to use personal names.
Naming Charities and Nonprofits
Charity naming regulations and creating mission-driven names.
Personal Branding for Freelancers
When to use your own name vs creating a business name.
Naming Luxury Brands
What makes a name feel premium: syllables, origins, and exclusivity.
Naming Mobile Apps
App Store optimization and naming for iOS/Android visibility.
Naming B2B Companies
Enterprise sales naming: credibility over creativity.
Naming Subscription Box Services
Standing out in a crowded subscription market.
Naming Education and Training Businesses
Academic credibility vs approachability in learning brands.
Naming Property and Real Estate Businesses
Local trust vs national brand in property markets.
Naming Gyms and Fitness Studios
Energy, motivation, and community in fitness branding.
Pet Care Business Naming: Veterinary to Grooming
Using "veterinary" requires RCVS registration. Without credentials = prosecution. Pet industry has naming regulations.
Beauty and Salon Naming: Standing Out Locally
47,000 UK hair salons. 23% have "Hair" or "Beauty" in name. Need local SEO without being 8th "Serenity Spa."
Automotive Business Naming: Garages to Dealerships
Car buyers don't trust garages. 67% check reviews - but 40% won't click if name sounds dodgy.
Construction Company Naming: Building Trust in Trades
72% of UK homeowners burned by dodgy builders. Your name = first trust signal. "Bob's Building" won't cut it.
Food and Beverage Brand Naming: Retail to Restaurants
Innocent won shelf space - name works at 6 inches tall. Food brands need 0.3-second glance readability.
Franchise Business Naming: Scalability from Day One
"Manchester Pizza" works until Bristol location opens. Franchise names must scale to 50 locations without geographic limits.
Regional and Local Business Naming: Hyper-Local Strategy
Local names help Google Maps but kill expansion. Naming decision determines local institution vs national player.
Platform and Marketplace Naming: Two-Sided Business Models
Airbnb works for hosts and guests. Two-sided names must build trust with both audiences while sounding neutral.
Product Line Naming: Sub-Brands Within Your Portfolio
Apple names descriptively: iPhone, iPad. P&G uses unique: Tide, Ariel. Strategy determines if quality associates with company or just product.
Service Brand Naming: Intangible Offerings
Products sit on shelves. Services exist in promises. Service names must create tangibility. "Accenture" does. "Bob's Consulting" doesn't.
Manufacturing Company Naming: B2B Industrial Brands
Industrial buyers want precision components, not fashion. Manufacturing names signal capability, scale, certification before conversation.
Hospitality Business Naming: Hotels to Event Venues
Names must work on Booking.com AND physical signage. "Grand Hotel Manchester" ranks. "Hoxton Hotel" builds brand. Can't have both.
Transport and Logistics Naming: Delivery to Haulage
DHL, FedEx, UPS - initials because long names don't fit vans. Transport names must work on vehicles, waybills, tracking screens.
US Healthcare Practice Naming: Medical Brand Strategy Guide
How to name medical practices, clinics, healthcare startups. HIPAA considerations, trust signals, patient psychology.
EU Fintech Naming Strategy: Regulatory Compliance Guide
How to name financial technology companies in Europe. MiFID restrictions, banking terminology, trust signals for EU markets.
US SaaS Naming Strategy: B2B Software Brand Guide
How to name software-as-a-service companies. Category creation, descriptive vs abstract, domain availability tactics.
US E-Commerce Store Naming: Online Retail Brand Guide
How to name online stores and e-commerce brands. Product focus vs lifestyle branding, Amazon marketplace strategy, DTC brand naming.
EU E-Commerce Cross-Border Naming: Multi-Country Strategy
How to name online stores for 27 EU markets. Language considerations, domain strategy, local trust signals.
EU SaaS Naming: US Expansion Strategy
How to name software for transatlantic markets. .io vs .com debate, pronunciation for Americans, investor signals.
Tech Startup Naming Trends: Silicon Valley Patterns 2024
Current tech naming conventions. YC portfolio analysis, unicorn name patterns, investor preferences.
EU Fintech Naming: Regulatory Compliance Strategy
Financial services naming restrictions. ECB rules, prohibited terms, PSD2 compliance, trust signals.
EU Fashion Brand Naming: Luxury Positioning Strategy
How luxury brands choose names. Heritage signals, founder names, French vs Italian associations.
B2B vs B2C Naming: European Market Strategy
Business vs consumer brand naming. Formality expectations, trust signals, industry differences.
EU Pharmaceutical Brand Naming: EMA Restrictions & Safety Requirements
Medicine brand regulations. EMA approval process, look-alike/sound-alike risks, INN conflicts, safety-focused naming for EU healthcare.
Healthcare Brand Naming: Medical, Pharma, and Wellness Industry Names
Healthcare naming rules. FDA/EMA compliance, drug naming, medical device branding, wellness positioning.
Fintech Brand Naming: Financial Technology and Banking Names
Fintech naming. Trust vs innovation balance, regulatory considerations, payment and banking brand strategy.
E-commerce Brand Naming: Online Retail and DTC Brand Strategy
E-commerce naming. DTC brand patterns, marketplace differentiation, domain-first strategy, SEO considerations.
Food and Beverage Brand Naming: Restaurant, CPG, and F&B Strategy
Food naming. Appetite appeal, ingredient claims, restaurant branding, beverage positioning, CPG shelf impact.
SaaS Brand Naming: Software-as-a-Service and Tech Product Names
SaaS naming. Technical vs friendly, category creation, action verbs, enterprise vs SMB positioning.