Property buyers search locally and judge instantly. Generic names like "Property Partners" lose 73% of Rightmove clicks to locally-branded competitors.
Location-Based = Trust
"Camden Estate Agents" signals local knowledge. Generic "Property Partners" doesn't.
Avoid "Luxury" Unless High-End Only
If you sell £200k flats, "Luxury Homes" is misleading.
Personal Name
"John Smith Estate Agents" = accountability. Corporate names feel impersonal.
Check Rightmove
Similar names in your area = customer confusion. Stand out.
Multi-Office Expansion
If you plan to expand beyond one town, avoid locking into geography.