Naming Tech Startups

What works in tech: made-up words, .io domains, and VC expectations.

Trademark Lens Team

VCs reject 40% of decks based on name alone. "CloudDataSolutions" signals lifestyle business. "Stripe" signals unicorn potential.

VCs Love Short Names

Stripe, Uber, Bolt. 1-2 syllables signal ambition and scalability.

Made-Up Words Win

Spotify, Twilio, Zendesk. Easier to trademark, rank in search, and scale globally.

.io Is Acceptable

Tech industry standard. Slack.com redirected to slack.io for years.

Avoid Descriptive Names

"CloudDataSolutions" signals small consultancy, not venture-backed startup.

Test for Global Pronunciation

You'll pitch to US investors and sell to EU customers. Name must work everywhere.

Check .com

Even if you use .io, check if .com is available or affordable. You'll want it when you raise Series A.

Ready to Verify Your Business Name?