Restaurant reservations happen by phone in 3-second conversations. Complex names lose 30% of bookings to misheard spellings and customer frustration.
Location-Based Works
"The Shoreditch Kitchen," "Camden Coffee." Helps with local SEO and walk-in traffic.
Personality Beats Generic
"Dishoom" > "Indian Restaurant." "Honest Burgers" > "Burger Place."
Easy to Say on Phone
Reservations happen by phone. Complex names = lost bookings.
Check Google Maps
Similar names nearby? Customers will confuse you. Choose something distinct.
Avoid Trends
"Hipster" names (The Something & Something Co.) age poorly. Classic names endure.
Test With Staff
Your team says the name 100x/day. If it's awkward to say, they'll hate it.