Corporate procurement won't approve £50,000 budgets for "Synergy Solutions." Professional services need credible names that pass boardroom scrutiny.
Personal Name = Trust
"Smith Consulting" signals expertise tied to founder. Works for SME consultants.
Abstract Name = Scale
Accenture, Deloitte. Signals large firm that can outlive founders.
Avoid Buzzwords
"Synergy Solutions," "Strategic Partners." Every consultancy uses these. Forgettable.
Simple Over Clever
Corporate buyers don't want wit. They want reliability. "Clear" beats "Clever."
Check LinkedIn
Similar consulting firms nearby? You'll compete for same searches and talent.
Test With Corporate Buyers
Show name to procurement managers. Would they approve £50k budget based on name alone?