Using restricted medical terms without CQC registration is illegal and blocks your Companies House application. Violations can result in prosecution and £5,000 fines.
Restricted Terms
"Doctor," "Clinic," "Hospital" require proof of registration with CQC or NHS.
Trust Over Creativity
Patients want reliability, not wit. "City Medical Centre" > "HealthHub Innovators."
Specialization in Name
"London Physiotherapy Clinic" attracts right patients. Generic "HealthCare Partners" doesn't.
Avoid Franchises
Names like "The [Something] Clinic" feel corporate. Personal touch matters in healthcare.
Check CQC Database
Similar names in your area? Patients will confuse you.
Insurance Listings
Private insurers list providers alphabetically. Names starting with A-D get more visibility.