Fintech names that sound like scams kill customer acquisition. "CashFlow247" triggers fraud alerts. "Tide" passes FCA scrutiny and builds trust.
Trust > Trendiness
Revolut, Monzo, Starling. Modern but not gimmicky.
Avoid "Bank" Unless Regulated
FCA restricts use of "Bank," "Building Society." Requires full authorization.
Easy to Spell = Critical
People type your name into banking apps. Misspellings = lost transfers.
Global Expansion
Fintech scales internationally faster than other sectors. Check trademark in US, EU, Asia.
Test for Scam Perception
"CashFlow247" sounds like scam. "Tide" sounds legitimate. Get external feedback.
Regulatory Approval
FCA approval process examines name. Avoid anything misleading about returns, guarantees, or security.