Freelancers choosing business names over personal brands lose 45% of trust advantage. Clients hire people, not companies-your name is your strongest asset.
Use Your Name If
You're selling personal expertise (consultant, designer, writer). "Sarah Jones Design."
Use Business Name If
You plan to hire others or sell the business. Can't sell "Your Name Ltd" easily.
Personal Name = Trust
Clients hire YOU, not a faceless company. Personal brand builds faster.
Business Name = Scale
Allows you to hire contractors, appear larger than solo operation.
Hybrid Approach
"Sarah Jones Creative" or "Jones Design Studio." Personal + professional.
Domain Availability
Your name might be taken. Check sarahjones.co.uk, jones.design, etc.