Enterprise buyers reject 78% of vendors with unprofessional names before seeing demos. "FuzzyBunny Analytics" won't pass IT procurement no matter how good your product is.
Credibility First
Procurement managers need to justify £100k+ purchases. Serious names win.
Avoid Cute Names
"FuzzyBunny Analytics" won't get through enterprise IT approval.
Descriptive Works
Salesforce, ServiceNow, Workday. Clear what they do.
Abstract Works Too
Oracle, SAP, Adobe. But requires huge marketing budget.
Check LinkedIn
Your sales team will use LinkedIn heavily. Similar company names = confusion.
Sound Professional
Say it in a boardroom. "We use Stripe for payments" works. "We use PayMaster3000" doesn't.