Naming Strategy
How to choose and brainstorm names
How to Choose a Business Name
The essential rules for picking a name that sells, registers, and scales.
Is My Business Name Taken?
Where to check if your name is already registered and what to do if it is.
Business Name Generator Tips
How to use name generators effectively and avoid generic results.
Unique Business Name Ideas
Proven tactics for creating distinctive names that stand out and register.
When to Rebrand Your Business Name
Warning signs your name is holding you back and when to make the change.
Why Short Business Names Win
The data on name length and how to keep yours under 3 syllables.
Business Name vs Trading Name
The legal difference and which one you actually need to register.
Is Your Business Name Pronounceable?
Test if people can say your name correctly and why it matters.
Single-Word Business Names
Why one-word names are valuable and how to find available options.
Portmanteau Business Names: Combining Words That Work
Master the word-blending technique behind PayPal, Facebook, and Microsoft.
Business Name Acronyms: When They Work (And When They Don't)
IBM and KFC work. BFG Solutions doesn't. Learn the 3 rules that make acronyms succeed.
Intentional Misspellings: The Flickr Strategy
Flickr dropped 2 letters and built a £25M brand. Learn when misspellings work.
Cultural Sensitivity in UK Business Names
Your name might offend in Punjabi, Polish, or Arabic. 14% of UK consumers won't tell you.
Business Name Length: The Character Count Sweet Spot
5-7 characters get 42% better recall than 12+ characters. Find your sweet spot.
Pronunciation Across UK Accents: Regional Testing
Crystal clear in London, incomprehensible in Glasgow. 23% discover pronunciation issues after regional expansion.
Name Availability vs Similarity: Legal Confusion Explained
Companies House says "too similar" without defining it. We analyzed 500 rejections.
Defensive Naming Strategy: Protecting Brand Variations
Innocent Drinks registered 7 variations before launch. 40% of scale-ups face domain squatting.
Multilingual Business Names: Avoiding Translation Disasters
Vauxhall Nova failed in Spain. "No va" means "doesn't go." Check your name in target markets.
Future-Proofing Business Names: The 10-Year Test
Carphone Warehouse outlived car phones by 20 years. Your name outlasts your first product.
Name Testing Methods: Beyond Friends and Family
Your mum loves any name. Real testing needs strangers, data, and willingness to kill favorites.
Generic vs Descriptive vs Distinctive: Trademark Spectrum
"Best Plumbing" can't be trademarked. "Bluebird Plumbing" registers instantly. Know the spectrum.
Business Naming Trends 2026: What UK Startups Need to Know
AI transparency, sustainability claims, and post-Brexit identity shape 2026 naming. Early movers win.
AI Business Name Generators 2026: Tools Worth Using
AI name generators finally work. GPT-5 creates trademark-cleared, culturally-vetted names in seconds.
UK Startup Ecosystem 2026: Where Founders Get Names Wrong
3 out of 5 UK startups rebrand within 18 months. 2026 data reveals the patterns causing failures.
Naming During UK Recession 2026: Budget-Conscious Strategies
Economic downturn changes naming priorities. Trust signals and value positioning replace clever branding.
Remote-First Business Naming 2026: Global Team Considerations
43% of UK businesses now fully remote. Names must work across accents, time zones, and cultures.
Top UK Business Naming Mistakes 2026: Lessons from Failures
Analysis of 500 failed UK businesses reveals 7 naming patterns that predict closure within 24 months.
Future-Proof Business Names 2026: Names That Will Work in 2030
Choose names for the next decade, not next quarter. 4 principles that ensure longevity through tech shifts.
Business Name Brainstorming Techniques: US Startup Guide
Proven naming frameworks used by US founders. Portmanteau, metaphor, founder names - strategic approaches that work.
EU Multi-Language Naming Framework: Cross-Border Strategy
Systematic approach to creating brand names that work across European languages. Phonetic testing, translation checking, cultural validation.
US Cultural Sensitivity in Naming: Diversity & Inclusion Guide
How to avoid culturally insensitive brand names. Indigenous names, religious terms, cultural appropriation, inclusive naming.
One-Word Brand Names: US Trademark Strategy
Why single-word names dominate. USPTO approval tactics, coined words vs dictionary terms.
EU Startup Naming: Investor Appeal Strategy
How VCs evaluate names. Global scalability signals, pronunciation testing, memorability factors.
Celebrity Founder Names: Personal Brand vs Company Brand
When to use founder name in business. Exit value implications, succession planning, personal liability.
Phonetic Brand Names: Pronunciation Testing Strategy
How to test name pronunciation. Phone test, radio test, hard consonants vs soft sounds.
EU Multilingual Brand Pronunciation: 27-Market Strategy
Pronunciation testing across EU languages. Phonetic universals, sound patterns, accent marks.
Brand Name Evolution: When to Rebrand vs Keep Original
Rebrand decision framework. Timing signals, customer confusion costs, brand equity calculation.
Acronyms vs Full Names: US Brand Strategy Data
When to use acronyms vs full brand names. Recognition rates, trademark strength, market positioning.
Founder Names as Brands: European Trademark Law
Personal names as business brands. EUIPO registration limits, exit complications, legal implications.
Short vs Long Brand Names: Memory & Recognition Data
Name length impact on recall, typing, pronunciation. Syllable limits and trademark strength.
EU Brand Names: Diacritics & Special Characters Strategy
Handling accents. Domain compatibility, trademark registration, cross-border recognition with äöüßéè.
Global Brand Name Length Limits: Registry & Platform Constraints
Character limits. Company registry maximums, domain constraints, social media username limits worldwide.
AI Brand Name Generation: ChatGPT vs Human Creativity
AI naming tools. Output quality, trademark conflicts, cultural sensitivity, creative limitations of algorithmic generation.
Seasonal Brand Launches: Timing Trademark Filings & Market Entry
Launch timing strategy. Trademark filing windows, seasonal market entry, holiday branding, competitive timing considerations.
Brand Name Backtesting: Historical Performance Analysis
Testing against past data. Competitor name patterns, trademark success rates, domain availability trends, predictive naming.
Brand Name Linguistics: Sound Symbolism and Phonosemantics
How sounds convey meaning. Plosives vs fricatives, vowel associations, cross-language sound symbolism in naming.
Brand Name Length: One Syllable vs Multi-Syllable Strategy
Short vs long names. Memorability vs descriptiveness, syllable count impact, abbreviation strategies.
Crowdsourced Brand Naming: Using Contests and Community Input
Naming contests. Crowdsourcing platforms, legal ownership, quality control, community engagement strategies.
Brand Naming Psychology: How Names Influence Consumer Perception
Cognitive fluency. Processing ease, mere exposure effect, name-letter preference in brand perception.
Brand Architecture Naming: Naming Systems for Multi-Product Companies
Naming architecture. Descriptive vs freestanding, nomenclature systems, sub-brand naming conventions.
Brand Naming Brainstorm: Techniques for Generating Hundreds of Name Ideas
Ideation methods. Mind mapping, word banks, linguistic play, constraint-based naming, team brainstorming.
Brand Name Testing: Research Methods Before Launch
Name research. Focus groups, surveys, A/B testing, linguistic screening, consumer perception studies.
Startup Naming Strategy: Choosing Names That Scale with Growth
Startup naming. Pivot-proof names, investor appeal, domain availability, trademark clearance for fundraising.
Startup Business Name & Domain Strategy: UK Guide
Choose business name and domain together for maximum brand impact. Complete checklist for UK startups launching in 2025.
SaaS Product Domain Naming for UK Startups
Choose domain for SaaS product that drives growth. Brandable vs keyword domains analyzed with real UK SaaS success data.
Startup Funding: Domain & Investor Perception in US
How domain choice affects VC funding success. Investor psychology, brand perception, and domain credibility for US startups seeking capital.