Top 50 UK SaaS companies: 94% use brandable domains (Monzo, Revolut, Deliveroo). 6% use keyword domains. Brandable names scale better internationally and build stronger brand equity.
Brandable vs Keyword for SaaS
Keyword domain (ProjectManagementTool.com): Good for early SEO, bad for brand. Brandable (Asana.com, Monday.com): Harder initial SEO, strong long-term brand. SaaS = choose brandable.
Domain Extension for SaaS
.com (universal standard, 78% of SaaS), .io (tech-focused, 18% of SaaS), .co.uk (UK-only SaaS, 4%). Recommendation: .com if available, .io if .com taken and targeting developers.
Short Domain Premium
5-7 character .com domains: £5,000-50,000. Worth it for funded startups ($1M+ raised). Bootstrap: Find available 8-10 character brandable name instead. Don't overpay pre-product-market-fit.
Trademark Lens checks short brandable domains for SaaS startups - find available .com/.io domains before product development begins.