Creative agencies with generic names lose pitches to competitors before presenting work. Your name is your first creative execution-make it count or lose £500k contracts.
Creative Names Expected
Wieden+Kennedy, 72andSunny, Mother. Industry expects originality.
But Still Memorable
Weird ≠ good. "Plinth" is memorable. "Xzqrptl" is forgettable.
Avoid Industry Clichés
"Creative Collective," "Design Lab," "Studio Something." Overused.
Test With Corporate Clients
Will Unilever approve £500k budget for "Funky Monkey Creative"? Maybe not.
Your Portfolio Matters More
Name gets you in the door. Work closes the deal. Don't overthink it.