30-day opposition window after USPTO publication. 73% of oppositions settle pre-trial. Response deadline absolute - miss it = automatic loss. Legal costs $15K-$100K.
Opposition Basics
Your mark published in Official Gazette. Existing trademark holders have 30 days to oppose (extendable to 180 days). Grounds: Likelihood of confusion, dilution, descriptiveness.
The Settlement Window
First 30 days = mandatory settlement discussion. 73% settle here. Cheaper than litigation. Common deal: You add disclaimer, change design element, restrict goods/services.
Coexistence Agreements
Both use similar mark in different markets. "Delta" = airlines + faucets. Agreement defines boundaries: geographic limits, product categories, design differences. USPTO accepts if parties agree.
Discovery Phase
Settlement fails? Enters TTAB (Trademark Trial and Appeal Board). Discovery = expensive. Depositions, document requests, interrogatories. $30K-$70K legal fees before trial.
Proof Requirements
Opposer must prove: (1) Standing (they own prior mark), (2) Likelihood of confusion. You prove: (1) No confusion (different markets/goods), (2) Your mark distinctive, (3) Prior use (if applicable).
The Weak Opposition
Troll oppositions exist. Filed to extract settlement fees. Check opposer's history: Serial filer? Likelihood weak. Pushback costs less than settling extortion.
Preventive Measures
Comprehensive clearance search before filing = fewer oppositions. Attorney opinion letter = good faith defense. Monitoring service = early warning of conflicting applications.
Trademark Lens screens existing trademarks before you file - identify likely opponents, adjust strategy before $15K legal battle begins.