Post-Brexit: UK entities lost .eu domain eligibility. Businesses operating in both markets need dual strategy: .co.uk (UK market) + .eu (EU market, requires EU entity).
.eu Domain Post-Brexit Rules
Eligibility: EU resident, EU-registered company, EU organization. UK businesses: Can't register new .eu, existing .eu revoked unless transferred to EU entity. Solution: EU subsidiary, EU agent service.
Dual Market Domain Strategy
UK market: YourBusiness.co.uk. EU market: YourBusiness.eu. Separate content optimized per region: UK pricing (GBP), EU pricing (EUR), localized messaging, GDPR vs UK GDPR compliance pages.
Domain Transfer During Brexit
Had .eu as UK company? Options: Transfer to EU subsidiary before revocation, let expire and register under EU entity, switch to .com for geographic neutrality. Most chose option 3.
Trademark Lens checks .co.uk and .eu availability for cross-border businesses - plan domain strategy before UK-EU expansion.