SaaS companies with memorable domains see 34-42% higher direct traffic vs descriptive domains. Direct traffic = brand strength = higher valuation multiples (12-18x ARR vs 8-10x ARR).
Domain Memorability Impact on CAC
Memorable domain (Asana.com, Notion.so): Typed directly, lower CAC. Descriptive domain (ProjectManagementSoftware.com): Requires paid search, higher CAC. Domain choice affects: Unit economics, payback period, growth efficiency.
Brand Search Volume Metric
Track monthly searches for your brand name. Growing brand searches = successful marketing + memorable domain. Stagnant brand searches despite traffic growth = poor brand recall (often domain naming issue).
Domain Authority in SaaS SEO
SaaS companies build domain authority through: Content marketing (blog), product landing pages (bottom-funnel), comparison pages (YourTool vs Competitor). Higher DA = lower content marketing CAC.
Trademark Lens checks SaaS domain name availability - choose memorable .com that compounds brand value as startup scales.