Real estate agents with personal domain (JohnSmithHomes.com) generate 26% more direct referrals vs those using brokerage subdomain (johnsmith.brokerage.com). Own your brand = own client relationships.
Agent Domain vs Brokerage Domain
Brokerage provides subdomain (yourname.keywrealty.com). Problem: Leave brokerage, lose all SEO. Recommendation: Own YourName.com, use throughout career regardless of brokerage changes.
IDX Listing Integration
MLS listings on your domain via IDX feed. YourDomain.com/listings shows current market inventory. Requires: IDX provider (Showcase IDX, IDXBroker), MLS membership, domain integration setup.
Hyperlocal Domain Strategy
Specialize in neighborhood? Register: NeighborhoodHomes.com (if available), redirect to YourName.com/neighborhood. Captures hyperlocal searches, positions as area expert.
Trademark Lens checks real estate agent name for domain availability - own personal brand domain for long-term career value.