UK thought leaders with personal domain (JohnSmith.co.uk) command 23-31% higher speaking fees and consulting rates vs those relying solely on LinkedIn profile.
FirstnameLastname.co.uk Strategy
Register YourName.co.uk as personal brand hub. Use for: Portfolio, published articles, speaking engagements, consulting services. Establishes ownership of your name in search results.
Name Variants to Secure
Register: FirstLast.co.uk, FirstMiddleLast.co.uk (if used professionally), FirstLast.com (international reach). Total cost: £25-40/year. Prevents namesquatting and brand confusion.
LinkedIn Integration
LinkedIn profile links to personal domain. Domain content amplifies LinkedIn presence. Strategy: Post thought leadership on LinkedIn, expand into long-form articles on personal site, drive engaged readers to domain for deeper content.
Trademark Lens checks personal name domain availability - secure your name before competitor or namesake registers it first.