Local businesses with city+service domain (ManchesterPlumbers.co.uk) rank 22% higher in Google Map Pack vs generic domains. Geographic signal matters for local SEO.
Geographic Domain Advantage
Google algorithm uses domain as local ranking signal. LondonDentist.co.uk signals geographic relevance for "dentist London" searches. Generic BrightSmiles.co.uk requires more SEO effort for local rankings.
GMB Website vs Custom Domain
Google offers free GMB website (yourname.business.site). Don't use as primary - poor branding, no ownership. Custom domain essential for credibility and long-term SEO equity.
NAP Consistency
Name, Address, Phone must match across: Domain website, GMB profile, citations, directories. Mismatch confuses Google, damages local rankings. Keep exact formatting consistent everywhere.
Trademark Lens checks geographic domain availability (CityService.co.uk format) - ideal for local businesses targeting specific UK regions in local search.