Shopify stores using custom domain vs mystore.myshopify.com see 23-29% higher conversion rates. Trust signals: Professional domain, SSL, branded checkout experience drive purchase confidence.
Checkout Domain Trust
Shopify checkout URL: checkout.YourStore.com. Custom domain checkout requires Shopify Plus ($2,000/month). Worth it for: $50,000+ monthly revenue. Below that: Standard checkout acceptable, focus on product/marketing.
Domain in Abandoned Cart Recovery
Abandoned cart emails from: orders@YourStore.com (professional) vs orders@yourstore.myshopify.com (amateur). Custom domain email recovers 8-12% more abandoned carts due to trust factor.
Multi-Domain Strategy for DTC
Brand domain: YourBrand.com. Product-specific: ProductName.com (if standalone brand). Both point to Shopify but create distinct brand identities. Strategy for: Multi-product DTC brands, testing product-market fit.
Trademark Lens checks e-commerce brand domain availability - secure .com before product sourcing for US DTC launch.