Color choices influence purchase decisions within 90 seconds of first exposure. Pick the wrong color and you'll repel your target demographic before they read your value proposition.
Blue = Trust
Facebook, PayPal, banks. 40% of top brands use blue. Safe choice.
Red = Energy
Coca-Cola, Virgin, Netflix. Grabs attention. Overused in food industry.
Green = Growth/Eco
Starbucks, Whole Foods. Environmental or health brands. Avoid if unrelated.
Black = Luxury
Chanel, Prada, Apple. Premium positioning. Risky for service businesses.
Color Doesn't Override Bad Name
Choose name first. Color second. Never pick a name because it "looks good in blue."