8% of UK businesses operate on blockchain infrastructure in 2026. DAOs, token names, and smart contracts create new naming challenges. Traditional trademark law struggles with decentralized ownership and immutable contracts.
DAO Name Registration
Decentralized Autonomous Organizations operate without legal entities. How do you trademark name with no registered company?
The Legal Workaround
Register foundation company in UK to hold trademark on behalf of DAO. Token holders vote on usage rights.
Token Naming Conflicts
Your business named "Apex." Your token named "APX." Competitor launches "Apex Token" using your brand. No legal recourse under current law.
Smart Contract Immutability
Name encoded in smart contract can't be changed. Choose wisely. Rebrand requires deploying new contract and migrating users.
The Naming Permanence
Traditional business: change name with £50 Companies House fee. Blockchain business: redeploy entire infrastructure or keep wrong name forever.
Cross-Chain Consistency
Different name on Ethereum, Polygon, Solana? Users confused. Maintain consistent naming across all chains.
.eth Domain Strategy
Ethereum Name Service domains (.eth) function as wallet addresses and brand identifiers. yourcompany.eth may be more valuable than .com.
The Acquisition Market
Premium .eth domains sell for £50,000-500,000. Short, memorable names command extreme premiums in Web3.
Warning: Many .eth domains owned by squatters. No legal recourse for recovering squatted blockchain domains unlike traditional domains.