Your name is your first impression and you have 7 seconds. Generic names signal cheap service and lose 68% of premium buyers before they see your pricing.
7-Second Judgment
Customers decide if you're credible within 7 seconds of seeing your name.
Generic = Cheap
"Best Plumbing Solutions" signals low-budget, untrustworthy. Customers assume lowest price, worst service.
Complex = Expensive
Difficult-to-pronounce names signal luxury/expertise. Works for consultancies, not for plumbers.
Playful = Young
Punny names (Flowr, Brewdog) attract younger demos. Repel corporate buyers.
Professional = Boring (But Safe)
"Smith & Associates" won't excite anyone. Won't scare them away either.
Test With Target Demo
Show name to 20 ideal customers. What price would they expect? What industry?